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~subject:"Bundling strategy"
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Bundling strategy
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Matthyssens, Paul
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Coreynen, Wim
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Tian, Jiamian
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Van Bockhaven, Wouter
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of production research
1
Journal of service management
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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1
Service addition as business market strategy : identification of transition trajectories
Matthyssens, Paul
;
Vandenbempt, Koen
- In:
Journal of service management
21
(
2010
)
5
,
pp. 693-714
Persistent link: https://www.econbiz.de/10008749705
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2
Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim
;
Matthyssens, Paul
;
Vanderstraeten, Johanna
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 265-277
Persistent link: https://www.econbiz.de/10012290051
Saved in:
3
Boosting servitization through digitization : pathways and dynamic resource configurations for manufacturers
Coreynen, Wim
;
Matthyssens, Paul
;
Van Bockhaven, Wouter
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 42-53
Persistent link: https://www.econbiz.de/10011672011
Saved in:
4
Internal levers for servitization : how product-oriented manufacturers can upscale product-service systems
Coreynen, Wim
;
Matthyssens, Paul
;
Rijck, Roel de
;
Dewit, Ivo
- In:
International journal of production research
56
(
2018
)
6
,
pp. 2184-2198
Persistent link: https://www.econbiz.de/10011872987
Saved in:
5
Platform-based servitization and business model adaptation by established manufacturers
Tian, Jiamian
;
Coreynen, Wim
;
Matthyssens, Paul
;
Lei, Shen
- In:
Technovation : the international journal of …
118
(
2022
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014249407
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