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~subject:"Bundling strategy"
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Bundling strategy
Consumer behaviour
51
Konsumentenverhalten
49
Beziehungsmarketing
45
Relationship marketing
45
Deutschland
23
Germany
23
Theorie
15
Theory
15
Dienstleistungsqualität
14
Dienstleistungssektor
14
Service industry
14
Service quality
14
Customer satisfaction
12
Digitalisierung
12
Digitization
12
Internet marketing
12
Kundenzufriedenheit
12
Lieferantenmanagement
12
Online-Marketing
12
Supplier relationship management
12
E-commerce
11
Electronic Commerce
11
Dienstleistung
10
Kundenwert
9
Customer value
8
Estimation
8
Schätzung
8
Customer integration
7
Kundenintegration
7
Verbraucherzufriedenheit
7
Welt
7
World
7
Business services
6
Distribution channel
6
Instandhaltung
6
Leistungsbündel
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Maintenance policy
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Marketing management
6
Marketingmanagement
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German
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Wangenheim, Florian von
3
Schumann, Jan Hendrik
2
Zimmer, Marcus
2
Beverungen, Daniel
1
Evanschitzky, Heiner
1
Grohmann, Marcella Maria
1
Holzmüller, Hartmut H.
1
Mustak, Mekhail
1
Salonen, Anna
1
Scholze, Christoph
1
Stich, Volker
1
Strina, Giuseppe
1
Ulaga, Wolfgang
1
Wangenheim, Florian V.
1
Wangenheim, Florian v.
1
Woisetschläger, David
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Wünderlich, Nancy V.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
1
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ECONIS (ZBW)
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Ferngesteuerte Dienstleistungen : betriebswirtschaftliche Spezifika, Terminologie und Herausforderungen für das Management
Wünderlich, Nancy V.
;
Schumann, Jan Hendrik
; …
- In:
Remote Services : neue Formen der Internationalisierung …
,
(pp. 3-26)
.
2007
Persistent link: https://www.econbiz.de/10003495721
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2
Dienstleistungsinnovationen durch Digitalisierung
Beverungen, Daniel
(
ed.
);
Schumann, Jan Hendrik
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012250793
Saved in:
3
Kundenbindungsmanagement von B2B-Lösungen
Zimmer, Marcus
;
Scholze, Christoph
;
Wangenheim, Florian von
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 109-130)
.
2010
Persistent link: https://www.econbiz.de/10008736881
Saved in:
4
Business solutions as market signals that facilitate product sales
Zimmer, Marcus
;
Salonen, Anna
;
Wangenheim, Florian von
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 30-40
Persistent link: https://www.econbiz.de/10012421602
Saved in:
5
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
6
Service & solution innovation : overview and research agenda
Evanschitzky, Heiner
;
Wangenheim, Florian V.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 657-660
Persistent link: https://www.econbiz.de/10009273132
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