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The early advertising scene
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ECONIS (ZBW)
5,694
EconStor
11
RePEc
5
Showing
1
-
10
of
5,710
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
and business cycle fluctuations
Molinari, Benedetto
;
Turino, Francesco
-
2009
Persistent link: https://www.econbiz.de/10003871805
Saved in:
2
Financial markets and marketing : the tradeoff between R&D and
advertising
during an economic downturn
Tikoo, Surinder
;
Ebrahim, Ahmed
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 50-56
Persistent link: https://www.econbiz.de/10003971417
Saved in:
3
Should firms spend more on research and development and
advertising
during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
Saved in:
4
National culture and
advertising
sensitivity to business cycles : a reexamination
Kim, Jung Seek
- In:
Journal of international marketing
28
(
2020
)
4
,
pp. 41-57
Persistent link: https://www.econbiz.de/10012391087
Saved in:
5
Riding the waves : revealing the impact of intrayear category demand cycles on
advertising
and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
6
Insights into the effectiveness of
advertising
during the recession caused by COVID-19
Youn, Kibum
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
Saved in:
7
How marketers can respond to recession and turbulence
Kotler, Philip
;
Caslione, John A.
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
Saved in:
8
Research on
advertising
in a recession : a critical review and synthesis
Tellis, Gerard J.
;
Tellis, Kethan
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 304-327
Persistent link: https://www.econbiz.de/10003900832
Saved in:
9
Advertising
to children in Sweden : special focus on how the recession has impacted a country that has a rather regulatory approach to
advertising
Plogell, Michael
;
Wårdman, Johannes
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 342-344
Persistent link: https://www.econbiz.de/10003933746
Saved in:
10
Advertising
and price effectiveness over the business cycle
Gijsenberg, Maarten J.
;
Heerde, Harald J. van
;
Dekimpe, …
-
2009
Persistent link: https://www.econbiz.de/10009485877
Saved in:
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