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Entrepreneurial marketing : conceptual and empirical research opportunities
Hills, Gerald E.; Hultman, Claes - In: Entrepreneurship research journal : ERJ 3 (2013) 4, pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
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A Job yet-to-be-done : reinventing how universities define student needs
Gramescu, Lucian; Bibu, Nicolea - In: Journal of strategic management education : JSME 11 (2015), pp. 35-60
Persistent link: https://www.econbiz.de/10011664921
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Research at the marketing/entrepreneurship interface : proceedings of the University of Illinois at Chicago Symposium on Marketing and Entrepreneurship
Hills, Gerald E. (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10001872641
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Research at the marketing/entrepreneurship interface
Hills, Gerald E. (contributor); Singh, Pobert P. (contributor) - 2000
Persistent link: https://www.econbiz.de/10001872649
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Marketing/entrepreneurship interface research priorities (2023-2026)
Alqahtani, Nasser; Uslay, Can - In: Journal of research in marketing and entrepreneurship 24 (2022) 2, pp. 405-419
Persistent link: https://www.econbiz.de/10013369674
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Marketing research, a success factor for an entrepreneur
Ciucan-Rusu, Liviu; Gabor, Manuela Rozalia; … - In: Revista română de economie 33 (2011) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10009576139
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Qualitative Research at the Marketing/Entrepreneurship Interface.
Lindridge, Andrew - 2018
marketing services sector -- Entrepreneurial marketing and born global internationalisation in China -- Walking on the light …
Persistent link: https://www.econbiz.de/10012680886
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Does growth of ventures depend on competencies? : selected cases from India
Agarwal, Sucheta; Lenka, Usha - In: International journal of entrepreneurship and small business 31 (2017) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10011796583
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Interdisciplinarity in tech startups development : case study of "unistartapp" project
Kopera, Sebastian; Wszendybył-Skulska, Ewa; Cebulak, Joanna - In: Foundations of Management : the journal of Warsaw … 10 (2018) 1, pp. 23-32
Empirical data as well as scientific reports confirm that startups require diverse, in-house competencies in order to … achieve market success. However, while technology-related competencies are usually brought to new tech ventures by their … founders, there is a significant deficiency of market- and management-related competencies, which is reflected in the …
Persistent link: https://www.econbiz.de/10011856543
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The entrepreneurial motivation, Covid-19, and the new normal
González-Tejero, Cristina Blanco; Ulrich, Klaus; … - In: Entrepreneurial business and economics review : EBER 10 (2022) 2, pp. 205-217
comprehensive assessment, this research contributes to the literature on entrepreneurship by addressing the gap related to …
Persistent link: https://www.econbiz.de/10013336414