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~subject:"Business-to-business marketing"
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
~subject:"Supplier relationship management"
~subject:"Wissenstransfer"
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Marketing in China
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Business-to-business marketing
Firm performance
Konsumentenverhalten
Supplier relationship management
Wissenstransfer
China
21
Consumer behaviour
13
Beziehungsmarketing
12
Relationship marketing
12
Innovation
11
Lieferantenmanagement
10
Knowledge transfer
7
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6
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6
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6
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5
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5
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5
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4
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3
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3
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3
Market research
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3
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3
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3
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3
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29
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Wang, Yonggui
29
Ma, Shuang
9
Li, Dahui
4
Wang, Na
4
Han, Myat Su
3
Hampson, Daniel P.
2
Li, Xia
2
Shi, Guicheng
2
Tian, Qinghong
2
Wu, Jianfeng
2
Yang, Zhilin
2
Zhang, Leinan
2
Bu, Huimei
1
Chan, S Fiona
1
Chen, Qimei
1
Cui, Victor
1
Fang, Eric
1
Ge, Lin
1
Gu, Huimin
1
Hampson, Daniel Peter
1
He, Yi
1
Hong, Aoran
1
Hua, Ying
1
Jia, He Michael
1
Jiang, Ling
1
Kou, Sining
1
Lee, Jongkuk
1
Lee, Ruby
1
Li, Sichao
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Li, Weiyi
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Liu, Matthew Tingchi
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1
Pohlmann, Attila
1
Qiuyan, Tao
1
Sheng, Shibin
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Shi, Mengting
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Wang, Hong
1
Wang, Mengyang
1
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Journal of business research : JBR
4
Emerging markets, finance and trade : EMFT
2
Journal of electronic commerce research : JECR
2
Psychology & marketing
2
SAGE library in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of Chinese entrepreneurship
1
Journal of business-to-business marketing
1
Journal of chinese management : JCM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of knowledge management
1
Journal of marketing
1
Journal of operations management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of services marketing
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ECONIS (ZBW)
29
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1
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
2
Reverse transfer of innovation and subsidiary power : a moderated mediation model
Wang, Na
;
Hua, Ying
;
Wu, Guoying
;
Zhao, Chunxia
;
Wang, …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 328-337
Persistent link: https://www.econbiz.de/10012104257
Saved in:
3
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
4
Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Information & management : the internat. journal of …
52
(
2015
)
5
,
pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
Saved in:
5
Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian
;
Zhang, Leinan
;
Qiuyan, Tao
;
Wang, Yonggui
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
Saved in:
6
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi
;
Chen, Qimei
;
Lee, Ruby
;
Wang, Yonggui
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
Saved in:
7
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
8
Access to modern marketing
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011444943
Saved in:
9
Prosperity of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445018
Saved in:
10
Operationalization of corporate entrepreneurship and its performance implications in China : an empirical study
Wang, Yonggui
;
Zhang, Xiao
- In:
Journal of Chinese entrepreneurship
1
(
2009
)
1
,
pp. 8-20
Persistent link: https://www.econbiz.de/10003928321
Saved in:
1
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