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Persistent link: https://www.econbiz.de/10011487039

Reverse transfer of innovation and subsidiary power : a moderated mediation model

Wang, Na; Hua, Ying; Wu, Guoying; Zhao, Chunxia; Wang, … - In: Journal of business research : JBR 103 (2019), pp. 328-337

Persistent link: https://www.econbiz.de/10012104257

Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination

Wang, Yonggui; Lee, Jongkuk; Fang, Eric; Ma, Shuang - In: Journal of marketing 81 (2017) 1, pp. 136-154

Persistent link: https://www.econbiz.de/10011636891

Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development

Ma, Shuang; Gu, Huimin; Wang, Yonggui; Hampson, Daniel P. - In: International journal of contemporary hospitality management 29 (2017) 12, pp. 3023-3043

Persistent link: https://www.econbiz.de/10011804911

Rapid growth of marketing in China

Wang, Yonggui (ed.) - 2016

Persistent link: https://www.econbiz.de/10011445017

Prosperity of marketing in China

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The changing face of marketing management in China

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Persistent link: https://www.econbiz.de/10003956395

Operationalization of corporate entrepreneurship and its performance implications in China : an empirical study

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Persistent link: https://www.econbiz.de/10003928321

Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry

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Search depth, knowledge characteristics, and innovation performance

Wu, Jianfeng; Wang, Yonggui; Li, Sichao - In: Journal of chinese management : JCM 1 (2014), pp. 1-15

This study takes a contingent perspective regarding the relationships among a firm's technological search depth, the characteristics of its knowledge, and its product innovation performance. While a firm's search patterns directly influence innovative output, their effectiveness is moderated by...

Persistent link: https://www.econbiz.de/10010414279