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Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.; Morgan, Robert; Cadogan, John W. - In: Industrial marketing management : the international … 39 (2010) 3, pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
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Value in business and industrial marketing : past, present, and future
Lindgreen, Adam; Hingley, Martin K.; Grant, David B.; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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Assessment of digital maturity : the role of resources and capabilities in digital transformation in B2B firms
Hortovanyi, Lilla; Morgan, Robert; Vuksanović, Iva; … - In: International journal of production research 61 (2023) 23, pp. 8043-8061
Persistent link: https://www.econbiz.de/10014452340
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Business capabilities for industrial firms : a bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management
Kouropalatis, Yiannis; Giudici, Alessandro; Acar, Oguz Ali - In: Industrial marketing management : the international … 83 (2019), pp. 8-20
Persistent link: https://www.econbiz.de/10012146604
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Salesperson improvisation : antecedents, performance outcomes, and boundary conditions
Banin, Abena Yeboah; Boso, Nathaniel; Hultman, Magnus; … - In: Industrial marketing management : the international … 59 (2016), pp. 120-130
Persistent link: https://www.econbiz.de/10011622838
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The role of marketing resources in radical innovation activity : antecedents and payoffs
Kyriakopoulos, Kyriakos; Hughes, Matthew; Hughes, Paul - In: The journal of product innovation management : an … 33 (2016) 4, pp. 398-417
Persistent link: https://www.econbiz.de/10011599086