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Unpacking value creation and delivery : orientation, capabilities, practices, and outcomes
Beverland, Michael B. - In: Industrial marketing management : the international … 41 (2012) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10009513234
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Peter Laplaca : a case study
Beverland, Michael B. - In: Industrial marketing management : the international … 69 (2018), pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
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From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam; Beverland, Michael B.; Farrelly, Francis - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
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Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008807171
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Business-to-business brand orientation
Beverland, Michael B. - In: Market orientation : transforming food and agribusiness …, (pp. 69-81). 2010
Persistent link: https://www.econbiz.de/10010474616
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Using design thinking to respond to crises : B2B lessons from the 2020 COVID-19 pandemic
Cankurtaran, Pinar; Beverland, Michael B. - In: Industrial marketing management : the international … 88 (2020), pp. 255-260
Persistent link: https://www.econbiz.de/10012285362