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Development, measurement and validation of customer churn scale in Indian mobile services
Rajeswari, P. S.; Suganthi, P. - In: International journal of services and operations … 42 (2022) 3, pp. 295-314
Persistent link: https://www.econbiz.de/10013367294
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Customer relationship management and customer retention : evidence from a bank in Ghana
Famiyeh, Samuel; Ahafianyo, Jasper Tetteh; Benneh, Bridget - In: International journal of electronic finance : IJEF 8 (2014/2015) 2/3/4, pp. 202-217
Persistent link: https://www.econbiz.de/10011525335
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Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet - In: Journal of relationship marketing : innovations & … 15 (2016) 4, pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
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Measuring CRM effectiveness in Indian stock broking services
Agrawal, Shiv Ratan; Mittal, Divya - In: Journal of global information management : an official … 27 (2019) 1, pp. 144-164
Persistent link: https://www.econbiz.de/10012006650
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How business intelligence can help you to better understand your customers
Hadhoud, Rasha; Salameh, Walid A. - In: International journal of business intelligence research … 11 (2020) 1, pp. 50-58
Persistent link: https://www.econbiz.de/10012183287
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An RFM and CLV analysis for customer retention and customer relationship management of a logistics firm
Paul, Lithiya; Ramanan, T. Radha - In: International journal of applied management science 11 (2019) 4, pp. 333-351
Persistent link: https://www.econbiz.de/10012160427
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Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony; Viitaoja, Yamit - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
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Temporal orientation and customer loyalty programs
Hendler, Flavia; LaTour, Kathryn A.; Cotte, June - In: The Cornell hospitality quarterly 63 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
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The mediating role of technology innovation in the relationship between customer relationship management and customer loyalty, a case of Kuwaiti banking industry
Aldaihani, Faraj Mazyed Faraj; Ali, Noor Azman Bin - In: International journal of business innovation and … 30 (2023) 2, pp. 218-239
Persistent link: https://www.econbiz.de/10014293963
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Customer relationship management : review of technology impact and use cases
Yerpude, Samir; Rautela, Sonica - In: Digital transformation, strategic resilience, cyber …, (pp. 87-99). 2023
Persistent link: https://www.econbiz.de/10014428103