Hui, Michael K.; Laroche, Michel; Kim, Chankon - In: European Journal of Marketing 32 (1998) 9/10, pp. 868-883
Examines consumption as a function of two ethnicity indicators. Ethnic origin, a reflective indicator, is not subject to the volition of a person and is hardly changed by continuous contact with the mainstream group. On the other hand, media usage is partly determined by the extent and duration...