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Tracking customer behaviour in fashion retail using RFID

Landmark, Andreas D.; Sjøbakk, Børge - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 844-858

Persistent link: https://www.econbiz.de/10011775723

Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics

Michaelidou, Nina; Dibb, Sally - In: International journal of consumer studies 33 (2009) 3, pp. 322-326

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Explaining customers' switching patterns to brand delisting

Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 19 (2012) 1, pp. 1-10

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On the extendibility of brands with subordinate versus basic category concepts

Topaloglu, Omer; Kumar, Piyush; Dass, Mayukh - In: Journal of retailing 97 (2021) 3, pp. 394-404

Persistent link: https://www.econbiz.de/10013256052

The role of store brand spillover in a retailer’s category management strategy

Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635

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Brand loyalty evolution and the impact of category characteristics

Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73

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State Dependence in Brand, Store, and Category Choice

Levine, Julia - 2023

structural state dependence in three contexts: brand choice, store choice, and category consumption.Using techniques in causal … effect on brand choice in consumer packaged goods, 2) has a strong effect on where people shop for groceries, impacting … understanding of why brand choice persists over time, why nutritional intake varies drastically across demographic groups, and how …