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~subject:"Celebrity endorsement"
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Celebrity endorsement
Turkey
10
Innovation
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Advertising
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Consumer behaviour
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Firm performance
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Türkei
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Unternehmenserfolg
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Celebrity-Werbung
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KMU
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Religion
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SME
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United Kingdom
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adoption of innovation
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environmental uncertainty
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Erdogan, B. Zafer
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Drollinger, Tanya
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Journal for global business advancement : JGBA
1
Journal of advertising research
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ECONIS (ZBW)
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International celebrities: worldwide surrogate salesforce?
Erdogan, B. Zafer
- In:
Journal for global business advancement : JGBA
1
(
2007/08
)
4
,
pp. 362-369
Persistent link: https://www.econbiz.de/10003771445
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2
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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