Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Children"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Eco-style" perceptions : the...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Children
Advertising effects
12
Werbewirkung
12
Consumer behaviour
10
Konsumentenverhalten
10
Belgium
8
Belgien
7
Fernsehwerbung
7
Television advertising
7
Advertising
5
Computerspiel
5
Interactive media
5
Interaktive Medien
5
Product Placement
5
Product placement
5
Video game
5
Werbung
5
Kinder
4
Social Web
4
Social web
4
Target group
4
Zielgruppe
4
Brand image
3
Brand management
3
Crisis management
3
Emotion
3
Jugendliche
3
Krisenmanagement
3
Markenführung
3
Markenimage
3
Media usage
3
Mediennutzung
3
Psychology of advertising
3
Werbepsychologie
3
Youth
3
Behavioural targeting
2
Branchenentwicklung
2
Crisis involvement
2
Crisis response strategies
2
Cross-cultural advertising
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Language
All
English
4
Author
All
Cauberghe, Verolien
4
Hudders, Liselot
2
Panic, Katarina
2
Pelsmacker, Patrick de
2
Bakir, Aysen
1
Chaplin, Lan Nguyen
1
Gentina, Élodie
1
Li, Hua
1
Lowrey, Tina M.
1
Nairn, Agnès
1
Pauw, Pieter de
1
Spotswood, Fiona
1
Zawadzka, Anna Maria
1
more ...
less ...
Published in...
All
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
The Routledge companion to consumer behavior
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
Conducting international consumer research with children : challenges and potential solutions
Lowrey, Tina M.
;
Chaplin, Lan Nguyen
;
Nairn, Agnès
; …
- In:
The Routledge companion to consumer behavior
,
(pp. 346-360)
.
2020
Persistent link: https://www.econbiz.de/10012316188
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
