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~subject:"China"
~subject:"Firm performance"
~subject:"Supplier relationship management"
~subject:"Wissenstransfer"
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Marketing in China
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China
Firm performance
Supplier relationship management
Wissenstransfer
Consumer behaviour
13
Konsumentenverhalten
13
Beziehungsmarketing
12
Relationship marketing
12
Innovation
11
Lieferantenmanagement
10
Knowledge transfer
7
Innovation management
6
Innovationsmanagement
6
Marketing
6
New product development
5
Produktentwicklung
5
Social Web
5
Social web
5
Brand image
4
Brand management
4
Knowledge management
4
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4
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4
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4
Marketingmanagement
4
Wissensmanagement
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer integration
3
Dienstleistungssektor
3
International marketing
3
Internationales Marketing
3
Kundenintegration
3
Market research
3
Marktforschung
3
Multinationales Unternehmen
3
Personalization
3
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3
Project management
3
Projektmanagement
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Language
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English
34
Author
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Wang, Yonggui
34
Ma, Shuang
6
Wang, Na
4
Li, Dahui
3
Li, Xia
3
Cui, Victor
2
Han, Myat Su
2
Hong, Aoran
2
Li-Hua, Richard
2
Tian, Qinghong
2
Wu, Jianfeng
2
Yang, Zhilin
2
Zhang, Qiyuan
2
Zhang, Yuli
2
An, Shenghui
1
Bu, Huimei
1
Chan, S Fiona
1
Chen, Jin
1
Fang, Eric
1
Feng, Hui
1
Gao, Jia
1
Gu, Huimin
1
Hampson, Daniel P.
1
Hu, Yu
1
Hua, Ying
1
Jiang, Ling
1
Lee, Jongkuk
1
Li, Sichao
1
Liu, Matthew Tingchi
1
Luo, Peng
1
Ping, Yuan
1
Sheng, Shibin
1
Shi, Guicheng
1
Shi, Mengting
1
Song, Lianke
1
Wang, Mengyang
1
Wei, Haiying
1
Wei, Jiangru
1
Wei, Zelong
1
Wu, Guoying
1
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Journal of business research : JBR
6
SAGE library in marketing
4
Emerging markets, finance and trade : EMFT
3
Journal of Chinese entrepreneurship
2
Chinese management studies : CMS
1
Frontiers of business research in China : selected publications from Chinese universities
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of contemporary hospitality management
1
International marketing : emerging markets
1
International marketing review
1
Journal of business-to-business marketing
1
Journal of chinese management : JCM
1
Journal of electronic commerce research : JECR
1
Journal of knowledge management
1
Journal of marketing
1
Journal of operations management
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The changing face of management in China
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The journal of services marketing
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
1
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1
Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng
;
Bu, Huimei
;
Ping, Yuan
;
Liu, Matthew Tingchi
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
Saved in:
2
Reverse transfer of innovation and subsidiary power : a moderated mediation model
Wang, Na
;
Hua, Ying
;
Wu, Guoying
;
Zhao, Chunxia
;
Wang, …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 328-337
Persistent link: https://www.econbiz.de/10012104257
Saved in:
3
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
4
Configurations of innovations across domains : an organizational ambidexterity view
Zhang, Feng
;
Wang, Yonggui
;
Li, Dahui
;
Cui, Victor
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011822766
Saved in:
5
Opportunities and challenges of value co-creation : the role of customer involvement in hotel service development
Ma, Shuang
;
Gu, Huimin
;
Wang, Yonggui
;
Hampson, Daniel P.
- In:
International journal of contemporary hospitality management
29
(
2017
)
12
,
pp. 3023-3043
Persistent link: https://www.econbiz.de/10011804911
Saved in:
6
Access to modern marketing
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011444943
Saved in:
7
Application of western marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445011
Saved in:
8
Rapid growth of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445017
Saved in:
9
Prosperity of marketing in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011445018
Saved in:
10
Revisiting motivation preference within the Chinese context : an empirical study
Song, Lianke
;
Wang, Yonggui
;
Wei, Jiangru
- In:
Chinese management studies : CMS
1
(
2007
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10003936614
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