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Marketing conception in SMEs : a paradigm shift, why SMEs fail to adopt marketing in Hefei, China
Khan, Kashif Ullah; Song, Wei; Atlas, Fouzia; Hamayun, … - In: International journal of business innovation and research 14 (2017) 3, pp. 364-381
Persistent link: https://www.econbiz.de/10011862918
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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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Marketing management in China
Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009
Persistent link: https://www.econbiz.de/10014277193
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Special issue: Marketing in China : opportunities with challenges to traditional Western marketing theory and practice
Herndon, Neil C. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009404830
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Comparative Marketing : Wholesaling in 15 countries. Ed. by Robert Bartels. spons. by the American Marketing Association
Bartels, Robert D. W. (contributor) - 1963
Persistent link: https://www.econbiz.de/10002296732
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Marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011390389
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Rapid growth of marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011445017
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Future of consumption in fast-growth consumer markets: China
Weltwirtschaftsforum - 2018
Persistent link: https://www.econbiz.de/10011914911
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Marketing in China : a historical overview
Guo, Guoqin; Zheng, Ruihong - In: Handbook of contemporary marketing in China : theories …, (pp. 1-15). 2011
Persistent link: https://www.econbiz.de/10008987136
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936525