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ECONIS (ZBW)
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1
The effect of advertising appeals in activating self-construals : a case of bicultural Chinese Generation X consumers
Zhang, Jing
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10003833477
Saved in:
2
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
3
The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.
;
Griffin, Thomas
;
Paolo, Peter di
; …
- In:
International business and economics research journal
8
(
2009
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
Saved in:
4
Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Zheng, Lu
;
Phelps, Joseph E.
;
Pasadeos, Yorgo
;
Zhou, Shuhua
- In:
Cross-cultural buyer behavior
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003478321
Saved in:
5
A comparative study of Chinese and American advertising appeals and images
Lin, Carolyn A.
- In:
Economics and foreign investment in China
,
(pp. 151-161)
.
2007
Persistent link: https://www.econbiz.de/10003562290
Saved in:
6
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
7
Global imbalances and modern capitalism : a structural approach to understanding the present economic crisis
Cowling, Keith
;
Dunn, Stephen P.
;
Tomlinson, Philip R.
- In:
Journal of post-Keynesian economics : JPKE
33
(
2011
)
4
,
pp. 575-596
Persistent link: https://www.econbiz.de/10009309670
Saved in:
8
Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
Saved in:
9
Expectations for advertising and public relations education from agency executives : a comparative study between China and the United States
Xie, Quan
;
Schauster, Erin
;
Neill, Marlene S.
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012243084
Saved in:
10
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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