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Consumer responses to service failures : a resource preference model of cultural influences
Chan, Haksin; Wan, Lisa C. - In: Journal of international marketing 16 (2008) 1, pp. 72-97
Persistent link: https://www.econbiz.de/10003771400
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A profile of the Internet shopper : evidence from six countries
Brashear-Alejandro, Thomas; Kashyap, Vishal; Musante, … - In: Journal of marketing theory and practice 17 (2009) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10003867506
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Information source usage in teen apparel purchases : China, Japan and the Unites States
Schaefer, Allen D.; Parker, R. Stephen; Hermans, Charles M. - In: Journal of fashion marketing and management 13 (2009) 4, pp. 541-552
Persistent link: https://www.econbiz.de/10003904780
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How face influences consumption : a comparative study of American and Chinese consumers
Li, Julie Juan; Su, Chenting - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10003436746
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A cross-cultural examination of the effects of social perception styles on store image formation
Hu, Haiyan; Jasper, Cynthia R. - In: Journal of business research : JBR 60 (2007) 3, pp. 222-230
Persistent link: https://www.econbiz.de/10003428854
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Familiarity, beliefs, attitudes, and consumer responses toward online advertising in China and the United States
Sun, Shaojing; Wang, Ying - In: Journal of global marketing 23 (2010) 2, pp. 127-138
Persistent link: https://www.econbiz.de/10003979036
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Do values or goals better explain intent? : a cross-national comparison
Fornerino, Marianela; Jolibert, Alain; Sanchez, Carol M.; … - In: Journal of business research : JBR 64 (2011) 5, pp. 490-496
Persistent link: https://www.econbiz.de/10008901464
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A comparative study of Chinese and US consumers' attitudes toward advertising regulation
Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10008905959
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Consumer-generated media and product labelling : designed in California, assembled in China
Saunders, Stephen G. - In: International journal of consumer studies 34 (2010) 4, pp. 474-480
Persistent link: https://www.econbiz.de/10003997225