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City brand competitiveness : exploring structural relationships among city brand equity elements in China
Lee, Kunjoon - In: International journal of business and economics … 6 (2017) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10011750264
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Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong; Sun, Ru; Kakuda, Nakaya - In: Journal of business research : JBR 78 (2017), pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
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Place-based brands : product origin, brand channels and global circuits
Power, Dominic; Jansson, Johan; Fan, Xiucheng - In: Branding Chinese mega-cities : policies, practices and …, (pp. 220-231). 2014
Persistent link: https://www.econbiz.de/10010440215
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Did City Brand Improve Technological Innovation Quality of Organizations? Prefecture-Level Evidence from China
Song, Yulu; Yang, Da - 2023
Based on the panel data of listed companies and prefecture-level cities in China from 2010 to 2019, this paper uses the multi-stage difference-in-differences (DID) model to investigate the influence of the brand value brought by the Civilized City Policy on the technological innovation of...
Persistent link: https://www.econbiz.de/10014360412
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Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
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Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton; Yang, Yanxiang; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 36 (2022) 2, pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
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Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon - In: Journal of marketing research : JMR 47 (2010) 1, pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
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The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - In: Journal of international marketing 16 (2008) 4, pp. 29-56
Persistent link: https://www.econbiz.de/10003813588