Resulting from a developing economy, deregulation and direct foreign investment, the past two decades have seen a spectacular growth in market forces and consumerism in China. Because of the huge population and market potential of China, understanding consumer preferences and likely behaviours...

This assessment examines Disney's entry into Shanghai, China. In November 2009, Disney won approval from the central government of China to build a Disneyland style park in Shanghai, after 20 long years. This agreement has been considered as a landmark deal as it carries enormous cultural and...

This case describes China’s health care system and the major challenges facing its health care industry. In 2009, Beijing announced that it will spend RMB$125 billion over the next three years, building thousands of clinics and hospitals and broadening its medical coverage as part of the...

This assessment examines the services strategy of Club Med China. Club Med wants to become the leading operator of upscale all-inclusive resorts, with the objective of making China its second largest market within the next five years. Students are asked to develop a services strategy for Club...

This study seeks to examine the purchasing motives of young Chinese consumers for foreign products in the People's Republic of China. Specifically, it offers empirical results of young Chinese consumers' perceptions of brand prestige, brand quality, and brand value as motives for purchasing...