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The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - 2010
Persistent link: https://www.econbiz.de/10003924348
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The structure of survey-based brand metrics
Lehmann, Donald R.; Keller, Kevin Lane; Farley, John U. - In: Journal of international marketing 16 (2008) 4, pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
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Marketing management in China
Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009
Persistent link: https://www.econbiz.de/10014277193
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Marketing management in China
Kotler, Philip; Keller, Kevin Lane; Lu, Taihong - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004926089