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China
Consumer behaviour
30
Konsumentenverhalten
30
Cultural identity
8
Kulturelle Identität
8
Marketing management
8
Marketingmanagement
8
Advertising effects
7
Werbewirkung
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Islam
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Asien
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Customer satisfaction
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Social values
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Soziale Werte
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Verkaufsförderung
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Bibliometrics
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Food consumption
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India
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Indien
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International marketing
4
Internationales Marketing
4
Lebensmittelkonsum
4
Age group
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Altersgruppe
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Beziehungsmarketing
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Comparison
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Dienstleistungsqualität
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Fam, Kim Shyan
10
Waller, David S.
4
Yang, Zhilin
4
Fam, Kim-Shyan
2
Bardakci, Ahmet
1
Che, Yu
1
Christy, Timothy P.
1
Chung, Kim
1
Chung, Kim Choy
1
Edu, Tudor
1
Fam, Kim
1
Fon Sim Ong
1
Gazley, Aaron
1
Gray, Vaughan
1
Grohs, Reinhard
1
Holdsworth, David K.
1
Kadirov, Djavlonbek
1
Krisjanous, Jayne
1
Li, Qi
1
Li, Yongqiang
1
Liu, Yang
1
McNeill, Lisa S.
1
Negricea, Costel-Iliuţă
1
Richard, James E.
1
Singh, Gurmeet
1
Vuchkovski, Davor
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Waller, David
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Zaharia, Razvan
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Zeng, Fue
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Economic research
1
European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Chinese culture and management : IJCCM
1
Journal of Business Ethics
1
Journal of East-West business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : JPM
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
12
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1
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
2
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
3
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
4
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
5
Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue
;
Yang, Zhilin
;
Li, Yongqiang
;
Fam, Kim Shyan
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
Saved in:
6
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
7
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
8
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
9
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel-Iliuţă
; …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
10
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
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