This book is the eighth volume in a series entitled “Contemporary Logistics in China,” authored by researchers from the Logistics Research Center at Nankai University. In the spirit of the seven preceding annual volumes, this book carries on the ideal of providing a systematic exposition on...

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

The exponential growth of China's stock markets in the past decade has attracted global attention from academics and practitioners. The practitioner's interest in Chinese markets stems from corporations; investors and financial institutions foresee substantial benefits from investing in China in...

Das Chinageschäft -- „Auf nach China“ — aber warum? -- Marktchancen (fast) für jeden? -- Was Sie in China erwartet -- Chinageschäft und inter-kulturelle Kommunikation -- Unternehmen in China -- Strategie des Markteintritts -- Praxis der Unternehmensgründung -- Grundfragen zur...