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For love of country? : consumer ethnocentrism in China, South Korea, and the United States
Tsai, Wanhsiu Sunny; Yoo, Jinnie Jinyoung; Lee, Wei-Na - In: Journal of global marketing 26 (2013) 2, pp. 98-114
Persistent link: https://www.econbiz.de/10010189530
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Competition or cooperation : cultural perspectives on n-effect and proximity-to-a-standard
Madurapperuma, M. A. Y. D.; Kim, Kyung-Min; Dharmadasa, … - In: SAM advanced management journal : amj 81 (2016) 4, pp. 47-68
Persistent link: https://www.econbiz.de/10011649296
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How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng; Ryu, Kisang - In: Journal of travel and tourism marketing 40 (2023) 5, pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
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The role of national culture on relationships between customers' perception of quality, values, satisfaction, and behavioral intentions
Wen, Chao; Qin, Hong; Prybutok, Victor R.; Blankson, Charles - In: Quality management journal : QMJ 19 (2012) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10009659103
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A cross-cultural study of consumer ethnocentrism between China and the US
Tsai, Wan-hsiu; Lee, Wei-Na; Song, Young-a. - In: Journal of international consumer marketing 25 (2013) 2, pp. 80-93
Persistent link: https://www.econbiz.de/10009737348
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Ergonomische Produktgestaltung am Beispiel mobiler Geräte im interkulturellen Vergleich: China – Deutschland – USA
Leiber, Paul - 2010
Persistent link: https://www.econbiz.de/10008986772
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Cultural heritage fashion branding in Asia
Ko, Eunju; Lee, Seulgi - In: Tourism sensemaking : strategies to give meaning to …, (pp. 89-109). 2011
Persistent link: https://www.econbiz.de/10009380891
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East Asian business systems in transition
Witt, Michael A. - In: Managing across diverse cultures in East Asia : issues …, (pp. 183-195). 2013
Persistent link: https://www.econbiz.de/10009655082
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Impact of Cultural and Individual Factors on Customer Choice Strategies in China and South Korea : A Study in the Mobile Phone
Wu, Gavin - 2021
Understanding customers’ choice strategies is important in order for marketing managers to develop and implement marketing programs directed at improving customer satisfaction. Prior research on customer choice strategies has mainly focused on decisions related to different product attributes...
Persistent link: https://www.econbiz.de/10013251464
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Moderating effects of nationality and product category on the relationship between innovation and customer equity in Korea and China
Zhang, Hao; Ko, Eunju; Lee, Euntaik - In: The journal of product innovation management : an … 30 (2013) 1, pp. 110-122
Persistent link: https://www.econbiz.de/10009703573