Showing 1 - 10 of 652
Although international firms often face challenges as competition for world markets intensifies and as market …
Persistent link: https://www.econbiz.de/10012952655
to fulfill three research objectives. First, this study aims to (1) confirm whether Chinese consumers' Korea Wave …
Persistent link: https://www.econbiz.de/10012958790
In this paper, we focus on the internationalization strategies implemented by Middle Size Multinational Enterprises (MMNE) in Chinese markets. We assume that these strategies differs from those of the large multinational companies. Differences explained by the size of the company (medium)...
Persistent link: https://www.econbiz.de/10013046495
competing with each other. The purpose of this research was to compare the corporate strategies of these B2C enterprises and …
Persistent link: https://www.econbiz.de/10012915731
The strategies of internationalization have been one of hottest topics in managerial literature in the last decade. Interestingly to notice how deep and unexpected changes have challenged the mainstream of international management theories. This paper illustrates a framework and some preliminary...
Persistent link: https://www.econbiz.de/10014037910
' brands in the Chinese market and a questionnaire to Chinese consumers. Our research shows that Goodbaby's history reflects …
Persistent link: https://www.econbiz.de/10013072287
Persistent link: https://www.econbiz.de/10010227242
qualified employees. Finding highly educated talent, however, is difficult, especially in the Asia-Pacific region. This research …
Persistent link: https://www.econbiz.de/10011307004
The import competition literature suggests that Chinese industrial policies and technological trends have altered the nature of competition with China so that it does not take place on a level playing field anymore. Empirical evidence about firms' reactions in developed economies to competition...
Persistent link: https://www.econbiz.de/10014278578
The burgeoning literature on outward foreign direct investment from emerging markets has largely focused on analysing the motives of investors as reported by parent companies. This paper, instead, focuses on firm-level investments originating from China, India or South Africa in fifteen host...
Persistent link: https://www.econbiz.de/10010284733