This paper analyzed the measurement and the classification of marketing capabilities of China’s agricultural science and technology enterprises. According to the existing literatures, the scale of marketing capability is developed. With using of the first-hand data of 268 China’s...

This paper uses a novel experimental design to test for the role of experience and information in insurance take-up in rural China, where weather insurance was a new and highly subsidized product. We randomly select a group of poor households to play insurance games and find that it improves the...

As they travel more, the Chinese consumers are making a rapidly-growing share of their luxury purchases outside the Mainland. There are several reasons that exhort Chinese luxury consumers to have their expenditures outside their home country, being economic, cultural and social. With so many...

As the market is playing an increasingly important role in the Chinese economy, we ask which value the Chinese people will support, what effect the endorsed value (i.e., achievement) will have on consumers' social system confidence, and how brand symbolism can function in adapting to the social...

The aim of this paper is to determine if the standardization strategies, widely implemented by the luxury companies in international markets, can successfully adopted in the Chinese Markets. In order to verify this statement, we analyse the luxury cosmetics industry in a market characterized by...

Although international firms often face challenges as competition for world markets intensifies and as market preferences become global, diverse opportunities appear to be prevalent for international marketers of consumer products and services in emerging economies such as China. In addition to...

This paper aims to propose an alternative solution for improvement of levels of FDI of Bosnia and Herzegovina (BH), proposing the method of nation branding as a possible tool of country promotion. It has been analysed the existing literature sources on nation branding, Export Growth Strategy of...