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Network strength, transaction-specific investments, inter-personal trust, and relationship satisfaction in Chinese agri-food SMEs
Lu, Hualiang; Feng, Shuyi; Trienekens, Jacques; Omta, … - In: China agricultural economic review : publ. in … 4 (2012) 3, pp. 363-378
Persistent link: https://www.econbiz.de/10009667275
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Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Siebers, Lisa Qixun; Zhang, Thao; Fei, Li - In: Journal of strategic marketing 21 (2013) 7, pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
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Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.; Chen, Weifeng - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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Differential impact of customer equity drivers on satisfaction : the case of China's telecommunications industry
Seo, HaeJin; Fu, Linlin; Song, Tae Ho - In: Asia marketing journal 24 (2023) 4, pp. 178-189
Persistent link: https://www.econbiz.de/10013555701
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The impact of market orientation on Chinese retailers' channel relationships
Chung, Jae-eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-25
Persistent link: https://www.econbiz.de/10009007652
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The mediating roles of renqing and ganqing in Chinese relationship marketing
Zhou, Xinhua; Shi, Guicheng; Liu, Matthew Tingchi; Bu, … - In: Nankai business review international 6 (2015) 2, pp. 156-176
Persistent link: https://www.econbiz.de/10011376679
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The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.; Wang, Emily; Zhang, Xiaohzan - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Workplace guanxi : its dispositional antecedents and mediating role in the affectivity-job satisfaction relationship
Qingguo, Zhai; Lindorff, Margaret; Cooper, Brian - In: Journal of business ethics : JOBE 117 (2013) 3, pp. 541-551
Persistent link: https://www.econbiz.de/10010232660
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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071