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Marketing competences and strategic flexibility in China
Wang, Yonggui - 2007
Philosophical notion and framework of the book -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- Conversation with senior Chinese business executives -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and...
Persistent link: https://www.econbiz.de/10003348524
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Operationalization of corporate entrepreneurship and its performance implications in China : an empirical study
Wang, Yonggui; Zhang, Xiao - In: Journal of Chinese entrepreneurship 1 (2009) 1, pp. 8-20
Persistent link: https://www.econbiz.de/10003928321
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Revisiting motivation preference within the Chinese context : an empirical study
Song, Lianke; Wang, Yonggui; Wei, Jiangru - In: Chinese management studies : CMS 1 (2007) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10003936614
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The changing face of marketing management in China
Wang, Yonggui; Feng, Hui - In: The changing face of management in China, (pp. 52-74). 2010
Persistent link: https://www.econbiz.de/10003956395
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Editorial: Management issues in the entrepreneurial process for Chinese new ventures
Zhang, Yuli; Wang, Yonggui - In: Journal of Chinese entrepreneurship 2 (2010) 2, pp. 113-115
Persistent link: https://www.econbiz.de/10003992018
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Customer's perceived benefits of interacting in a virtual brand community in China
Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10009766323
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Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry
Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244
Persistent link: https://www.econbiz.de/10010228315
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Access to modern marketing
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011444943
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Application of western marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011445011
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Rapid growth of marketing in China
Wang, Yonggui (ed.) - 2016
Persistent link: https://www.econbiz.de/10011445017