on green consumption has recently focused on the Asian markets, in particular, the populous country of the world 'china … theoretical, administrative, and research implications for giving awareness of the green products in China. …

"Over the past three decades, China's economic structure, direction and international presence have undergone a … dramatic transformation. This rapid rise and China's enormous success in economic terms has created new challenges, and this … China's continued sustainable development' in economic, political, social and more traditional environmental terms, this …