The road to successful transformation and development of Huawei -- Product innovation model and decision management … -- The choice of corporate globalization Strategy -- Build a powerful international marketing & sales team -- Business model … strategy decision making, overseas marketing, change management, etc. This book is suitable for middle and senior managers of …

: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China …. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic …