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China
Spillover-Effekt
18,509
Spillover effect
18,109
Werbung
13,882
Advertising
11,351
Werbewirkung
8,021
Advertising effects
7,794
Theorie
5,449
Theory
5,297
Consumer behaviour
4,909
Konsumentenverhalten
4,811
USA
3,069
United States
2,859
Online-Marketing
2,757
Internet marketing
2,750
Schätzung
2,561
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2,471
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2,351
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2,324
Welt
2,315
World
2,270
Auslandsinvestition
2,037
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2,023
Deutschland
1,895
Produktivität
1,813
Productivity
1,758
Industrieforschung
1,649
Industrial research
1,640
Brand management
1,590
Wissenstransfer
1,572
Markenführung
1,570
Knowledge transfer
1,546
advertising
1,409
Innovation
1,377
Aktienmarkt
1,371
Germany
1,370
Stock market
1,356
EU-Staaten
1,305
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1,294
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Funke, Michael
20
McAleer, Michael
14
Tsang, Andrew
14
Poncet, Sandra
13
Deng, Ziliang
12
Hale, Galina
12
Sun, Sizhong
12
Chan, Kara
11
Mayneris, Florian
11
Ahuja, Ashvin
10
Baltagi, Badi H.
10
Du, Luosha
10
Egger, Peter
10
Jefferson, Gary H.
10
Kesina, Michaela
10
Long, Cheryl
10
Bao, Qun
9
Blake, Adam
9
Falvey, Rodney E.
9
Fleisher, Belton M.
9
Groenewold, Nicolaas
9
Kose, M. Ayhan
9
Li, Haizheng
9
Liu, Xiaming
9
Mattoo, Aaditya
9
Mishra, Prachi
9
Ohnsorge, Franziska
9
Subramanian, Arvind
9
Tyers, Rodney
9
Wei, Yingqi
9
Chen, Anping
8
Huidrom, Raju
8
Lee, Guoping
8
Siklos, Pierre L.
8
Wang, Chengqi
8
Agarwal, Natasha
7
Allen, David E.
7
Anwar, Sajid
7
Chen, Hongyi
7
Colavecchio, Roberta
7
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Eberhard Karls Universität Tübingen
1
European Regional Science Association
1
International Monetary Fund
1
Lapin yliopisto
1
World Bank
1
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Energy economics
57
Finance research letters
43
International review of economics & finance : IREF
38
China economic review : an international journal
36
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
26
Applied economics
24
Economic modelling
24
The North American journal of economics and finance : a journal of financial economics studies
23
IMF working papers
21
Pacific-Basin finance journal
19
International review of financial analysis
17
Journal of Asian economics
16
Technological forecasting & social change : an international journal
16
China & world economy
15
Research in international business and finance
15
IMF Working Paper
14
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
13
Applied economics letters
12
Asian economic papers
11
Journal of Chinese economic and business studies
11
Journal of international money and finance
11
CESifo working papers
10
BOFIT discussion papers
9
International business review : the official journal of the European International Business Academy
9
NBER working paper series
9
Technology analysis & strategic management
9
Discussion papers / CEPR
8
Emerging markets review
8
Empirical economics : a quarterly journal of the Institute for Advanced Studies
8
Energy policy
8
Journal of advertising : official publication of the American Academy of Advertising
8
Regional studies : official journal of the Regional Studies Association
8
Research policy : policy, management and economic studies of science, technology and innovation
8
The world economy : the leading journal on international economic relations
8
Working paper / National Bureau of Economic Research, Inc.
8
Economics letters
7
Frontiers of economics in China : selected publications from Chinese universities
7
International journal of advertising : the review of marketing communications
7
Journal of the Asia Pacific economy
7
Papers in regional science : the journal of the Regional Science Association International
7
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ECONIS (ZBW)
1,713
Other ZBW resources
35
EconStor
13
USB Cologne (EcoSocSci)
7
RePEc
5
BASE
1
OLC EcoSci
1
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date (oldest first)
1
Influencing Chinese travel decisions : the impact of celebrity endorsement
advertising
on the Chinese traveler to Macao
McCartney, Glenn
;
Ferreira Pinto, Jose
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10010390875
Saved in:
2
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Saved in:
3
Perception of television
advertising
from China's young generation
Li, Lijie
;
Scaringella, Laurent
- In:
The journal of applied business research
30
(
2014
)
4
,
pp. 1031-1052
Persistent link: https://www.econbiz.de/10010400629
Saved in:
4
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
Saved in:
5
Assessing celebrity endorsement effects in China : a consumer-celebrity relational approach
Hung, Kineta
;
Chan, Kimmy Wa
;
Tse, Caleb H.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 608-623
Persistent link: https://www.econbiz.de/10009501940
Saved in:
6
Why celebrity sells : a dual entertainment path model of brand endorsement
Hung, Kineta
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10010373240
Saved in:
7
Brand positioning through print
advertising
Xu, JuanJuan
;
Bao, Yeqing
;
Landry, Timothy D.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 155-164)
.
2014
Persistent link: https://www.econbiz.de/10010417735
Saved in:
8
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
9
Celebrity endorsement and stock market return
Prentice, Catherine
;
Zhang, Lei
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011723799
Saved in:
10
Collective destination marketing in China : leveraging social media celebrity endorsement
Fath, Benjamin P.
;
Fiedler, Antje
;
Li, Zixuan
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 377-387
Persistent link: https://www.econbiz.de/10011746867
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