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Mobile youth in China : a cultural perspective and marketing implications
Gong, Wen; Li, Zhang G. - In: International journal of electronic business 6 (2008) 3, pp. 261-281
Persistent link: https://www.econbiz.de/10003771641
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Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.; Horn, Sierk - In: Long range planning : LRP ; international journal of … 42 (2009) 4, pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
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The battle for China's good-enough market
Gadiesh, Orit; Leung, Philip; Vestring, Till - In: Harvard business review : HBR 85 (2007) 9, pp. 80-89
Persistent link: https://www.econbiz.de/10003535314
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Understanding consumer animosity in the politicized global market : from the perspective of young transnational consumers
Yang, Qinghua; Snell, Katy; Tsai, Wanhsiu Sunny - In: Journal of international consumer marketing 27 (2015) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011306310
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Target reputation transferability, consumer animosity, and cross-border acquisition success : a comparison between China and Taiwan
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: International business review : the official journal of … 22 (2013) 1, pp. 174-186
Persistent link: https://www.econbiz.de/10009721812
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Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut; Yang, Deli; Fryxell, Gerald - In: Journal of business ethics : JOBE 115 (2013) 1, pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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Modeling consumer-based brand equity for multinational hotel brands : when hosts become guests
Huang, Zhuowei; Cai, Liping A. - In: Tourism management : research, policies, practice 46 (2015), pp. 431-443
Persistent link: https://www.econbiz.de/10010486209
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The battle for China's good-enough market
Gadiesh, Orit; Leung, Philip; Vestring, Till - In: Harvard business review on emerging markets, (pp. 71-94). 2008
Persistent link: https://www.econbiz.de/10003748200
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Retail store ownership influences on Chinese consumers
Chaney, Isabella; Gamble, Jos - In: International business review : the official journal of … 17 (2008) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10003723396