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How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun; Wang, Cheng Lu - In: International marketing review 34 (2017) 4, pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936525
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
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Enforcement and performance : the role of ownership, legalism and trust in international joint ventures
Lin, Xiaohua; Wang, Cheng Lu - In: Journal of world business : JWB 43 (2008) 3, pp. 340-351
Persistent link: https://www.econbiz.de/10003738037
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Special issue : The rising Chinese consumer
Wang, Cheng Lu (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789901
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The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu; Siu, Noel Y. M.; Barnes, Bradley R. - In: Industrial marketing management : the international … 37 (2008) 7, pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
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The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu (contributor) - 2009
Persistent link: https://www.econbiz.de/10003859892
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Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2009), pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
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The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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The Chinese notion of guanxi
Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011
Persistent link: https://www.econbiz.de/10008987127