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China
Consumer behaviour
40
Konsumentenverhalten
38
Brand management
20
Markenführung
20
Brand image
18
Markenimage
18
Brand
12
Markenartikel
12
Firm performance
8
Unternehmenserfolg
8
Marketingmanagement
7
Social network
7
Soziales Netzwerk
7
Beziehungsmarketing
6
Designation of origin
6
Emotion
6
Herkunftsbezeichnung
6
Lieferantenmanagement
6
Relationship marketing
6
Social Web
6
Social web
6
Supplier relationship management
6
Business-to-business marketing
5
Cultural identity
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Innovation
5
Innovation management
5
Innovationsmanagement
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Internet marketing
5
Marketing
5
Marketing management
5
National culture
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Nationalkultur
5
Asia
4
B-to-B-Marketing
4
Brand equity
4
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4
Emerging economies
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4
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4
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English
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Wang, Cheng Lu
24
He, Jiaxun
10
Lu Wang, Cheng
8
Li, Dongjin
5
Barnes, Bradley R.
4
Lin, Xiaohua
4
Niu, Yongge
3
Ahn, Jongseok
2
An, Shenghui
2
Atwal, Glyn
1
Cai, Xiao
1
Cai, Yuanyuan
1
Chan, Kara
1
Chou, Ting‐Jui
1
Chung, Henry F. L.
1
Chung, Kim‐Choy
1
Cui, Nan
1
Dong, Lily C.
1
Fam, Kim‐Shyan
1
Fu, Guoqun
1
He, Jianxu
1
Heine, Klaus
1
Holdsworth, David K.
1
Huang, Zhen
1
Hui, Alice S. Y.
1
Jiang, Ying
1
Jin, Wenji
1
Kai Ming AU, Alan
1
Lerman, Dawn
1
Li, Yongqiang
1
Li, Yvonne
1
Lu, Taihong
1
Ming Wut, Tai
1
Niu, Yixuan
1
Planells Valero, Marisa
1
Scelzo, Tracy
1
Shen, Zhe
1
Siu, Noel Y. M.
1
Siu, Noel Yee-Man
1
Wang, Charlie
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Young Consumers
6
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Brand management in emerging markets : theories and practice
2
Frontiers of business research in China : selected publications from Chinese universities
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Australasian marketing journal
1
Business, finance and economics of China
1
Cross Cultural Management: An International Journal
1
Cross cultural management : an international journal
1
European journal of marketing : EJM
1
Handbook of contemporary marketing in China : theories and practices
1
International Business Review
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of Asian business
1
Journal of Chinese entrepreneurship
1
Journal of Consumer Marketing
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of travel and tourism marketing
1
Journal of world business : JWB
1
Management science - theory and applications
1
Nankai Business Review International
1
Nankai business review international
1
Options for aged care in China : building an efficient and sustainable aged care system
1
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ECONIS (ZBW)
32
Other ZBW resources
9
RePEc
1
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1
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
2
Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu
(
contributor
);
Wang, Cheng Lu
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936525
Saved in:
3
Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
Saved in:
4
Enforcement and performance : the role of ownership, legalism and trust in international joint ventures
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 340-351
Persistent link: https://www.econbiz.de/10003738037
Saved in:
5
Special issue : The rising Chinese consumer
Wang, Cheng Lu
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003789901
Saved in:
6
The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships
Wang, Cheng Lu
;
Siu, Noel Y. M.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 819-824
Persistent link: https://www.econbiz.de/10003781852
Saved in:
7
The Chinese little emperors : marketing to Chinese young consumers
Wang, Cheng Lu
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859892
Saved in:
8
Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu
;
Lin, Xiaohua
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
Saved in:
9
The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua
;
Wang, Cheng Lu
- In:
Cross cultural management : an international journal
17
(
2010
)
3
,
pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
Saved in:
10
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
Saved in:
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