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The effects of brand relations...
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China
Consumer behaviour
28
Konsumentenverhalten
27
Brand image
25
Brand management
24
Markenführung
24
Markenimage
23
Beziehungsmarketing
20
Brand
20
Relationship marketing
20
Markenartikel
19
India
9
Brazil
8
Automotive industry
7
Brasilien
7
Kfz-Industrie
7
Brand loyalty
6
Indien
6
Auslandsinvestition
5
Brand love
5
Brand relationships
5
Corporate social responsibility
5
Firm performance
5
Foreign investment
5
Markentreue
5
Multinationales Unternehmen
5
Transnational corporation
5
Unternehmenserfolg
5
Bibliometrics
4
Bibliometrie
4
Brand hate
4
Branding
4
Corporate Social Responsibility
4
Corporate reputation
4
Emotion
4
Globalisierung
4
Globalization
4
International marketing
4
Product counterfeiting
4
Produktpiraterie
4
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Article
17
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Article in journal
10
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3
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3
research-article
3
Case study
1
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review-article
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1
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English
17
Author
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Fetscherin, Marc
17
Alon, Ilan
7
Lattemann, Christoph
3
Li, Shaomin
3
Sardy, Marc
3
Toncar, Mark
3
Abbott, Rachael
2
Chan, Allan
2
Diamantopoulos, Adamantios
2
Schneider, Anna-Maria
2
Beuttenmuller, Paul
1
Gugler, Philippe
1
Harry Rothschild, Norman
1
Johnson, James P.
1
Rothschild, Norman Harry
1
Schneider, Anna‐Maria
1
Voss, Hinrich
1
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International journal of Chinese culture and management : IJCCM
2
Asian business & management
1
Corporate governance : an international review
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Globalization of Chinese enterprises
1
Handbook of contemporary marketing in China : theories and practices
1
International Journal of Emerging Markets
1
International business review : the official journal of the European International Business Academy
1
International journal of emerging markets
1
International marketing review
1
Journal of Management History
1
Journal of Product & Brand Management
1
Journal of management history : JMH
1
Multinational Business Review
1
Multinational business review
1
The journal of product & brand management
1
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ECONIS (ZBW)
13
Other ZBW resources
4
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The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 307-325)
.
2011
Persistent link: https://www.econbiz.de/10009304630
Saved in:
2
Chinese brands : the build or buy considerations
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
Saved in:
3
Geely motors : a Chinese automaker enters international markets
Alon, Ilan
;
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 489-498
Persistent link: https://www.econbiz.de/10003865949
Saved in:
4
CSR communication intensity in Chinese and Indian multinational companies
Lattemann, Christoph
;
Fetscherin, Marc
;
Alon, Ilan
;
Li, …
- In:
Corporate governance : an international review
17
(
2009
)
4
,
pp. 426-442
Persistent link: https://www.econbiz.de/10003883413
Saved in:
5
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Saved in:
6
30 years of foreign direct investment to China : an interdisciplinary literature review
Fetscherin, Marc
;
Voss, Hinrich
;
Gugler, Philippe
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 235-246
Persistent link: https://www.econbiz.de/10003978762
Saved in:
7
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)
Alon, Ilan
;
Lattemann, Christoph
;
Fetscherin, Marc
;
Li, …
- In:
International journal of emerging markets
5
(
2010
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003980120
Saved in:
8
China shifts into gear in the global auto market
Fetscherin, Marc
;
Sardy, Marc
- In:
Globalization of Chinese enterprises
,
(pp. 181-193)
.
2008
Persistent link: https://www.econbiz.de/10003609525
Saved in:
9
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
Saved in:
10
Assessing the export competitiveness of Chinese industries
Fetscherin, Marc
;
Alon, Ilan
;
Johnson, James P.
- In:
Asian business & management
9
(
2010
)
3
,
pp. 401-424
Persistent link: https://www.econbiz.de/10008656287
Saved in:
1
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