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Asia Pacific business review
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Applied economics letters
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International review of financial analysis
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NBER working paper series
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Journal of Technology Management in China
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Pacific-Basin finance journal
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Journal of Chinese economic and business studies
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Frontiers of business research in China : selected publications from Chinese universities
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International journal of production economics
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Springer eBook Collection
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European journal of innovation management
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NBER Working Paper
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Research in international business and finance
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Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
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Asian business & management
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Growth and change : a journal of urban and regional policy
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IEEE transactions on engineering management : EM
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International business review : the official journal of the European International Business Academy
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Journal of Knowledge-based Innovation in China
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date (oldest first)
1
Effects of online
advertising
on automobile sales
Peng, Jianping
;
Zhang, Guoying
;
Zhang, Shaoling
;
Dai, Xin
; …
- In:
Management decision : MD
52
(
2014
)
5
,
pp. 834-851
Persistent link: https://www.econbiz.de/10010387090
Saved in:
2
Internet
advertising
of a Croatian tourist product in Chinese and Russian market
Generalić, Ivan
;
Šimunić, Mislav
-
2020
Persistent link: https://www.econbiz.de/10012602127
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury
advertising
and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
Effects of paid search
advertising
on product sales : a Chinese semantic perspective
Yang, Zhi
;
Wu, Yueyan
;
Lu, Chongyu
;
Tu, Yangjun
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1481-1504
Persistent link: https://www.econbiz.de/10012395563
Saved in:
5
Understanding digital
advertising
and branding : an introduction to the International Journal of
Advertising
special issue on new developments in
advertising
in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
6
Advertising
in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
7
Culture, perceived value, and
advertising
acceptance : a cross-cultural study on mobile
advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
Saved in:
8
Privacy may be more important in Beijing than in Hong Kong in location-based services
Kini, Ranjan B.
;
Zhao-Serrano, Qianyu
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 299-324
Persistent link: https://www.econbiz.de/10014318221
Saved in:
9
Generation Z's response to the virtual reality
advertising
in China
Yu, Bin
;
Fan, Fei
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
Saved in:
10
The impact of skippable
advertising
on
advertising
avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
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