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China Olympics and sponsor stocks
Lee, Bob; Groves, David - In: International journal of leisure and tourism marketing … 3 (2012) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10009658327
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Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung; Luk, Ka Yi; Xia, Binfang; Xu, Nan; Yin, Xinzhu - In: International journal of advertising : the review of … 39 (2020) 6, pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
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Morality matters? : consumer identification with celebrity endorsers in China
Martin, Felix; Tao-Peng, Fu - In: Asian business & management 16 (2017) 4/5, pp. 272-289
Persistent link: https://www.econbiz.de/10011815943
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Collective destination marketing in China : leveraging social media celebrity endorsement
Fath, Benjamin P.; Fiedler, Antje; Li, Zixuan; … - In: Tourism analysis : an interdisciplinary tourism & … 22 (2017) 3, pp. 377-387
Persistent link: https://www.econbiz.de/10011746867
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Improving competitive advantage of Chinese sports brand through brand management
Hu, Chuming - In: Modern economy 6 (2015) 4, pp. 473-477
Persistent link: https://www.econbiz.de/10011384330
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Ambush marketing in China : counterbalancing Olympic sponsorship efforts
Preuß, Holger; Gemeinder, Kai; Séguin, Benoit - In: Asian business & management 7 (2008) 2, pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
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Sports sponsorship as a strategic investment in China : perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Yang, Xinquan Sheena; Sparks, Robert; Li, Ming - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10003788530
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Special issue: Beijing Olympic Games ; the challenges and expectations for enterprises
Wu, Desheng Dash (contributor) - 2008
Persistent link: https://www.econbiz.de/10003782096
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Research on the Olympic sponsors' motivation for investment based on text mining
Huang, Lu-cheng; Zhou, Ting-ting - In: International journal of enterprise network management 2 (2008) 4, pp. 353-365
Persistent link: https://www.econbiz.de/10003782097
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Challenges for Chinese enterprises on the basis of competition rules of the Olympic market
Yafei, Luo; Wen, Tang - In: International journal of enterprise network management 2 (2008) 4, pp. 408-417
Persistent link: https://www.econbiz.de/10003782106