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Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China

Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-224

Persistent link: https://www.econbiz.de/10009514392

Perception of puffery in advertising: investigating the China‐US differences

Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 179-198

Purpose – The purpose of this paper is to explore the link between consumer psychology and puffery law in China and the USA, by reporting two empirical studies that investigated whether puff claims had different effects on Chinese and US college students in their perception of advertising...

Persistent link: https://www.econbiz.de/10014674769

Building Chinese global brands through soft technology transfer

Ille, Francis R. - In: Journal of Chinese Economic and Foreign Trade Studies 2 (2009) 1, pp. 47-61

Chinese firms currently striving to build global brands in order to improve their export capabilities. A particular emphasis …/acquisition with successful foreign brands. A basic global branding model has been defined as consistent with Chinese firms’ experience …

Persistent link: https://www.econbiz.de/10005047646

Building Chinese global brands through soft technology transfer

Ille, Francis R. - In: Journal of Chinese Economic and Foreign Trade Studies 2 (2009) 1, pp. 47-61

Persistent link: https://www.econbiz.de/10014847515

Discordant retail brand ideology in the Huase of Barbie

McGrath, Mary Ann; Sherry, John F.; Diamond, Nina - In: Qualitative market research : an international journal 16 (2013) 1, pp. 12-37

Persistent link: https://www.econbiz.de/10010204011

Authenticity perceptions in the Chinese marketplace

Liu, Martin J.; Yannopoulou, Natalia; Bian, Xuemei; … - In: Journal of business research : JBR 68 (2015) 1, pp. 27-33

Persistent link: https://www.econbiz.de/10010433170

An exploration of US-made clothing in China

Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261

Persistent link: https://www.econbiz.de/10011661983

Feel the VIBE : examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

Carlson, Jamie; Rahman, Mohammad M.; Taylor, Alexander; … - In: Journal of retailing and consumer services 46 (2019), pp. 149-162

Persistent link: https://www.econbiz.de/10011980821

Brand preferences and brand choices among urban Chinese consumers

Kwok, Simon; Uncles, Mark; Huang, Yimin - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 3, pp. 163-172

– First, Chinese consumers generally say they prefer to buy local Chinese grocery brands. Second, Chinese consumers believe it … is important to buy local brands for a range of Chinese‐style and Western‐style product categories. Third, however, the … stated preference for Chinese brands was generally not reflected in actual purchase behaviour. Research limitations …

Persistent link: https://www.econbiz.de/10014674594

Consumer decision‐making styles on domestic and imported brand clothing

Wang, Cheng‐Lu; Siu, Noel Y.M.; Hui, Alice S.Y. - In: European Journal of Marketing 38 (2004) 1/2, pp. 239-252

The relationship between consumers’ decision‐making styles and their choice between domestic and imported brand clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis results indicate that seven decision‐making styles...

Persistent link: https://www.econbiz.de/10014722152

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