Hustvedt, Gwendolyn; Dickson, Marsha A. - In: Journal of Fashion Marketing and Management: An … 13 (2009) 1, pp. 49-65
Purpose – The purpose of this paper is to contribute to a better understanding of the organic apparel consumer. Is the recent upsurge in organic cotton products another fashion trend or is there a segment of consumers genuinely interested in purchasing organic cotton apparel based on the...