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The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas; Iglesias, Oriol; Markovic, Stefan - In: The journal of brand management : an international journal 24 (2017) 4, pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol; Ind, Nicholas - In: The journal of brand management : an international journal 27 (2020) 6, pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
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Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Iglesias, Oriol; Markovic, Stefan; Bagherzadeh, Mehdi; … - In: Journal of business ethics : JBE 163 (2020) 1, pp. 151-166
Persistent link: https://www.econbiz.de/10012295404
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol; Mingione, Michela; Ind, Nicholas; … - In: Industrial marketing management : the international … 109 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014282239