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The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
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Using attribution theory to explain tourists' attachments to place-based brands
Orth, Ulrich R.; Stöckl, Albert; Veale, Roberta; … - In: Journal of business research : JBR 65 (2012) 9, pp. 1321-1327
Persistent link: https://www.econbiz.de/10009562025
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Vanishing boycott impetus : why and how consumer participation in a boycott decreases over time
Lasarov, Wassili; Hoffmann, Stefan; Orth, Ulrich R. - In: Journal of business ethics : JBE 182 (2023) 4, pp. 1129-1154
Persistent link: https://www.econbiz.de/10014228272