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Deciphering the complexity of human behaviour and decision-making : towards developing human friendly organisations
Gavalas, Antonis - In: International journal of management and decision making … 21 (2022) 2, pp. 178-194
Persistent link: https://www.econbiz.de/10013256575
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima; Medeiros, Janine Fleith de; … - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi; Gligor, David - In: International journal of business innovation and … 27 (2022) 1, pp. 76-100
Persistent link: https://www.econbiz.de/10012887908
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From the first studies of the unconscious mind to consumer neuroscience : a systematic literature review
Masrhouni, Ikrame; Bahoussa, Abdelaziz - 2023
Persistent link: https://www.econbiz.de/10014322170
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Learning in games : neural computations underlying strategic learning
Hsu, Ming; Zhu, Lusha - In: Recherches économiques de Louvain 78 (2012) 3/4, pp. 47-72
Persistent link: https://www.econbiz.de/10009681297
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Form "defines" function : neural connectivity between aesthetic perception and product purchase decisions in an fMRI study
Chattaraman, Veena; Deshpande, Gopikrishna; Kim, HyeJeong; … - In: Journal of consumer behaviour : an international … 15 (2016) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10011570917
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Commentary on Edmund Rolls: "Emotion and reason in human decision-making"
Solms, Mark - 2019
In his paper Emotion and reasoning in human decision-making (Economics Discussion Papers, No 2019-8) Edmund Rolls …
Persistent link: https://www.econbiz.de/10012035104
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Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de; Lourenção, Marina … - In: European journal of marketing 57 (2023) 1, pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
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An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke; Mormann, Milica - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 258-265
Persistent link: https://www.econbiz.de/10011738747