conceptual model on the determinants of loyalty to a hotel or a hotel chain. The subjacent hypothesis is to determine if a … modify the probability of the hotel being chosen. More precisely, we seek to better understand the antecedents of commitment … and trust and look at how these factors influence customer loyalty and thus determine the impact of loyalty schemes. Our …

This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the … determinants, which we verify empirically. We try to explain the effectiveness of hotel loyalty programs in terms of value created … and customer loyalty, due to the fact that building loyalty and the introduction of loyalty programs in the hotel requires …

relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the … customers’ loyalty, factors priority and the difference of these variables in the public and private banks in the province of … factors and customers’ loyalty, and the Two-sample T-Test to study the differences among the variables in the two types of …

relationship marketing factors and customers’ loyalty. Commitment, trust, communication and conflict handling factors hold the … customers’ loyalty, factors priority and the difference of these variables in the public and private banks in the province of … factors and customers’ loyalty, and the Two-sample T-Test to study the differences among the variables in the two types of …

intimacy. This gap is fulfilled by adding trust and commitment as dimensions of customer intimacy. …