Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Corporate reputation building...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Communication
Brand management
74
Markenführung
73
Corporate reputation
49
Firmenimage
48
Consumer behaviour
36
Konsumentenverhalten
35
Brand image
33
Markenimage
30
Unternehmenskultur
26
Public relations
25
Corporate culture
24
Öffentlichkeitsarbeit
24
Marketing management
23
Marketingmanagement
23
Brand architecture
19
Markenarchitektur
19
Brand
18
Markenartikel
18
Marketing
16
Reputation
14
Beziehungsmarketing
11
Relationship marketing
11
Higher education institution
10
Hochschule
10
Welt
9
World
9
Malaysia
8
Corporate Social Responsibility
7
Corporate identity
7
Corporate image
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
International marketing
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Customer satisfaction
6
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
Melewar, T. C.
6
Kitchen, Philip J.
2
Willi, Christine Hallier
2
Bang, Nguyen
1
Broderick, Amanda J.
1
Dennis, Charles
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Shaalan, Ahmed
1
Sharifah Faridah Syed Alwi
1
Tourky, Marwa
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Journal of business research : JBR
1
Qualitative market research : an international journal
1
The marketing review
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
3
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
4
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
5
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
6
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
