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IMC : new horizon/false dawn for a marketplace in turmoil?

Kitchen, Philip J.; Schultz, Don E. - In: Journal of marketing communications 15 (2009) 2/3, pp. 197-204

Persistent link: https://www.econbiz.de/10003881216

Integrated marketing communications and CRM: friends or foes?

Schultz, Don E. - In: Managing customer relationships : a strategic framework, (pp. 172-179). 2004

Persistent link: https://www.econbiz.de/10002184504

Integrated brand marketing and measuring returns

Kitchen, Philip J. - In: Integrated brand marketing and measuring returns, (pp. 1-8). 2010

Persistent link: https://www.econbiz.de/10003988768

Editorial: the complexities of online/offline communications

Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112

Persistent link: https://www.econbiz.de/10011706418

Special issue: Integrated marketing communications

Schultz, Don E. (contributor) - 2009

Persistent link: https://www.econbiz.de/10003881167

Redirecting our communication objectives

Schultz, Don E. - In: Journal of current issues and research in advertising 39 (2018) 3, pp. 222-225

Persistent link: https://www.econbiz.de/10012243055

IMC in digitally-empowering contexts : the emerging role of negotiated brands

Vollero, Agostino; Schultz, Don E.; Siano, Alfonso - In: International journal of advertising : the review of … 38 (2019) 3, pp. 428-449

Persistent link: https://www.econbiz.de/10012200270

Reputation Management: Corporate Image and Communication

Kitchen, Philip J.; Watson, Tom - 2010

Reputation was, is, and always will be of immense importance to organisations, whether commercial, governmental or not-for-profit. To reach their goals, stay competitive and prosper, good reputation paves the organisational path to acceptance and approval by stakeholders. Even organisations...

Persistent link: https://www.econbiz.de/10009429744

Corporate communication : reputation in action

Watson, Tom; Kitchen, Philip J. - In: Facets of corporate identity, communication, and reputation, (pp. 121-140). 2008

Persistent link: https://www.econbiz.de/10003690670

Marketing : metaphors and metamorphosis

Kitchen, Philip J. (contributor) - 2008 - 1. publ.

Persistent link: https://www.econbiz.de/10003685358