Integrated marketing communications and CRM: friends or foes?
Year of publication: |
2004
|
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Authors: | Schultz, Don E. |
Published in: |
Managing customer relationships : a strategic framework. - Hoboken, New Jersey : John Wiley & Sons, ISBN 0-471-48590-X. - 2004, p. 172-179
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Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Kommunikation | Communication |
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