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A review of two decades of research on language in international and multicultural marketing (1997-2020)

Park, Yung-Hwal; Lehnert, Kevin - In: International journal of business environment : IJBE 13 (2022) 2, pp. 188-211

Persistent link: https://www.econbiz.de/10013198082

The impact of technology on the Arab communication style and culture : implications for marketing

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Audit of museum marketing communication in the modern management context

Kupec, Václav; Lukáč, Michal; Štarchoň, Peter; … - In: International Journal of Financial Studies : open … 8 (2020) 3/39, pp. 1-13

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …; therefore, it is important to pay sustained attention to every component of a given museum's marketing communication. Changes …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert …

Persistent link: https://www.econbiz.de/10012291735