//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Communication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measuring integrated marketing...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Communication
Consumer behaviour
41
Konsumentenverhalten
38
Marketing management
35
Marketingmanagement
34
Marketing
29
Brand management
28
Markenführung
27
Brand image
22
Markenimage
21
Advertising
19
Public relations
19
Relationship marketing
19
Beziehungsmarketing
16
Kommunikation
14
Internet marketing
13
Online-Marketing
13
Marketing communications
12
Öffentlichkeitsarbeit
12
Corporate reputation
11
Firmenimage
11
Social Web
11
Social web
11
Werbung
11
Corporate culture
10
Customer satisfaction
10
International marketing
10
Kundenzufriedenheit
10
Brand equity
9
Communications
9
Online retailing
9
Online-Handel
9
United Kingdom
9
Internationales Marketing
8
Malaysia
8
New Zealand
8
Unternehmenskultur
8
Website
8
Advertising effects
7
IMC
7
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
14
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
2
Book section
2
Aufsatzsammlung
1
Bibliografie
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
viewpoint
1
more ...
less ...
Language
All
English
16
Author
All
Kitchen, Philip J.
14
Barrio-García, Salvador del
2
Foroudi, Pantea
2
Melewar, T. C.
2
Porcu, Lucia
2
Shaalan, Ahmed
2
Sharifah Faridah Syed Alwi
2
Tourky, Marwa
2
Watson, Tom
2
Alcántara-Pilar, Juan Miguel
1
Balmer, John M.T.
1
Burgmann, Inga
1
Crespo-Almendros, Esmeralda
1
Foroudi, Mohammad Mahdi
1
Gupta, Suraksha
1
Moutinho, Luiz
1
Muñoz-Leiva, Francisco
1
Palazzo, Maria
1
Pelsmacker, Patrick de
1
Proctor, Tony
1
Schultz, Don E.
1
Siano, Alfonso
1
Southern, Geoff
1
Stoian, Maria-Cristina
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of business strategy
2
Journal of marketing communications
2
European journal of marketing : EJM
1
Facets of corporate identity, communication, and reputation
1
Integrated brand marketing and measuring returns
1
Qualitative market research : an international journal
1
The Bottom Line
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
BASE
1
Other ZBW resources
1
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
2
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011687906
Saved in:
3
Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
4
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Saved in:
5
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
6
Corporate communication : reputation in action
Watson, Tom
;
Kitchen, Philip J.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 121-140)
.
2008
Persistent link: https://www.econbiz.de/10003690670
Saved in:
7
Marketing : metaphors and metamorphosis
Kitchen, Philip J.
(
contributor
)
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003685358
Saved in:
8
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
Saved in:
9
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
Saved in:
10
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->