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Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia; Hazée, Simon - In: Journal of service management 33 (2022) 4/5, pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
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The effect of social media communication on brand equity through Facebook : evidence from CGV Cinemas, Vietnam
Tran Trung Vinh; Tran Thi Kim Phuong; Vo Thi Quynh Nga; … - In: International journal of electronic customer … 12 (2019) 2, pp. 143-166
Persistent link: https://www.econbiz.de/10012253359
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Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi; You, Xinyi; Xu, Yulan; Zheng, Jie - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
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Social media communication and company value : the moderating role of industry competitiveness
Golmohammadi, Alireza; Gauri, Dinesh Kumar; Mirahmad, Hooman - In: Journal of service research 26 (2023) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10014246198
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Identifying sources of noise within the networked interplay of marketing messages in social media communication
Hardcastle, Kimberley; Edirisingha, Prabash Aminda; … - In: International journal of internet marketing and … 20 (2024) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10015065515
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Consumer communications and current events : a cross-cultural study of the change in consumer response to company social media posts due to the COVID-19 pandemic
Li, Jia; McCrary, Rachel - In: Journal of marketing analytics : JMA 10 (2022) 2, pp. 173-183
Persistent link: https://www.econbiz.de/10013258539
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012490999
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Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Femenia-Serra, Francisco; Gretzel, Ulrike; … - In: Tourism management : research, policies, practice 89 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013325963
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The deniers on twitter : the no mask groups and their communication
D'Agata, Rosario; Gozzo, Simona - In: Rivista italiana di economia, demografia e statistica 75 (2021) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10013362368
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050