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Integrated marketing communications paradigm in digital environment : the five pillars of integration
Rakić, Beba; Rakić, Mira - In: Megatrend revija 11 (2014) 1, pp. 187-204
Persistent link: https://www.econbiz.de/10010374651
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012490999
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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Marketing online education programs : frameworks for promotion and communication
Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011
"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …
Persistent link: https://www.econbiz.de/10011726979
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it …1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of …
Persistent link: https://www.econbiz.de/10012814697
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Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie; Rudeloff, Christian; Pakura, Stefanie - In: Conference proceedings Trends in Business Communication 2020, (pp. 129-148). 2021
Persistent link: https://www.econbiz.de/10012662511
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Exploring interactive communication using social media
Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
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Adoption of sensor based communication for mobile marketing in India
Abhishek; Hemchand, Shravan - In: Journal of Indian business research 8 (2016) 1, pp. 65-76
Persistent link: https://www.econbiz.de/10011659848
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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
Persistent link: https://www.econbiz.de/10014490267