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~subject:"Communication media"
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Communication media
Werbung
13,907
Advertising
9,844
Werbewirkung
3,823
Advertising effects
3,769
Konsumentenverhalten
2,896
Consumer behaviour
2,890
Online-Marketing
1,797
Internet marketing
1,792
Theorie
1,381
Theory
1,350
Deutschland
923
USA
905
Marketing
795
United States
755
Markenführung
740
Brand management
736
advertising
651
Marketingmanagement
645
Marketing management
626
Social Web
555
Social web
554
Germany
472
Preismanagement
461
Pricing strategy
461
Markenimage
453
Brand image
441
Markenartikel
430
Wettbewerb
400
Brand
349
Zielgruppe
346
Target group
333
Werbewirtschaft
318
Competition
298
Werbepsychologie
296
Öffentlichkeitsarbeit
287
Advertising industry
282
Vereinigte Staaten
278
Spieltheorie
270
Internet
269
Psychology of advertising
267
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36
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77
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75
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3
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Article in journal
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61
Graue Literatur
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Non-commercial literature
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Arbeitspapier
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Book section
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Aufsatzsammlung
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Sammelwerk
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English
139
German
16
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Anderson, Simon P.
5
Bonatti, Alessandro
5
Bergemann, Dirk
4
Dewenter, Ralf
4
Gabszewicz, Jean Jaskold
4
Alozie, Emmanuel C.
3
Blasco, Andrea
3
Blum, Eleanor
3
Diehl, Sandra
3
Heimeshoff, Ulrich
3
McAllister, Matthew P.
3
Pethig, Rüdiger
3
Sobbrio, Francesco
3
Afnira, Ella
2
Broadbent, Simon
2
Carlson, Les
2
Focke, Florens
2
James, Jeffrey
2
Jamil, Achmad
2
Karmasin, Matthias
2
Katona, Zsolt
2
Kerkhof, Anna
2
Krone, Jan
2
Merrill, John Calhoun
2
Münster, Johannes
2
Niessen-Ruenzi, Alexandra
2
Pin, Paolo
2
Rifon, Nora J.
2
Ruenzi, Stefan
2
Seufert, Wolfgang
2
Snyder, Wally
2
Spilski, Anja
2
Thapa, Dr. Gopal
2
Turner, John D.
2
Weinberger, Marc G.
2
Wirasti, Murti Kusuma
2
Ye, Qing
2
Abbasi, Amir Zaib
1
Araujo, Theo
1
Asquith, Kyle
1
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Communication, Advertising and Marketing Education Foundation
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
J. L. Kellogg Graduate School of Management
1
Special Libraries Association
1
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The journal of media economics
6
International journal of advertising : the quarterly review of marketing communications
3
Journal of promotion management : JPM
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Young consumers : insight and ideas for responsible marketers
3
Cowles Foundation Discussion Paper
2
Discussion paper / Centre for Economic Policy Research
2
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Information economics and policy : IEP
2
International journal of advertising : the review of marketing communications
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of public economics
2
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
Routledge studies in international business and the world economy
2
SpringerLink / Bücher
2
The advertising and consumer culture reader
2
Volkswirtschaftliche Diskussionsbeiträge
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in multimedia and interactive technologies (AMIT) book series
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
CAWM discussion paper
1
CESifo working papers
1
CORE discussion papers : DP
1
Communication arts books
1
Cowles Foundation discussion paper
1
DICE discussion paper
1
De Gruyter handbook of media economics
1
Delta book
1
Discussion papers / UCL, Département des Sciences Economiques
1
Dress and Fashion Research
1
Dress and Fashion Research Ser.
1
ECONtribute discussion paper
1
Engaging consumers through branded entertainment and convergent media
1
European economic review : EER
1
European journal of political economy
1
Explorations in critical studies of advertising
1
Forschungsgruppe Konsum und Verhalten
1
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ECONIS (ZBW)
155
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1
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
2
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
3
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
4
The commercial connection : Advertising and the American mass media
Wright, John W.
(
ed.
)
-
1979
Persistent link: https://www.econbiz.de/10000582742
Saved in:
5
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
6
Horizont : eine Marke der dfv-Mediengruppe ; Zeitung für Marketing,
Werbung
und Medien
Frankfurt, M. : Deutscher Fachverlag
;
-1986: Berlin : …
-
1983,36 -
Persistent link: https://www.econbiz.de/10000428874
Saved in:
7
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film magazines, and advertisin...
Blum, Eleanor
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000020951
Saved in:
8
Reference books in the mass media : an annotated, selected booklist covering book publishing, broadcasting, films, newspapers, magazines, and advertising
Blum, Eleanor
-
1962
Persistent link: https://www.econbiz.de/10000021360
Saved in:
9
Marketing in developing countries : Nigerian advertising in a global and technological economy
Alozie, Emmanuel C.
-
2009
Persistent link: https://www.econbiz.de/10003725817
Saved in:
10
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
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