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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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Auslandsmessen im internationalen Marketing : vergleichende Konzeption des Messeeinsatzes in Osteuropa, China und den USA
Martin, Thomas A.; Prinz, Monika - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003310996
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Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.; Christy, Timothy P.; Fam, Kim Shyan - In: Journal of East-West business 14 (2008) 3/4, pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
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International marketing of organic foods : consumers, standards, and harmonization
Sawyer, Erin N.; Kerr, William A.; Hobbs, Jill E. - In: Journal of international food & agribusiness marketing … 21 (2009) 1, pp. 44-66
Persistent link: https://www.econbiz.de/10003887207
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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The effect of the governance environment on marketing channel behaviors : the diamond industries in the US, China, and Hong Kong
Li, Shaomin; Karande, Kiran; Zhou, Dongsheng - In: Journal of business ethics : JOBE 88 (2009), pp. 453-471
Persistent link: https://www.econbiz.de/10003958835
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Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
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Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin; Duchmann, Christian - In: Herausforderungen der internationalen marktorientierten …, (pp. 43-75). 2011
Persistent link: https://www.econbiz.de/10008841584
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Dreams and taboos : home loan advertising in the United States and Saudi Arabia
Perry, Vanessa G.; Motley, Carol M. - In: Journal of international consumer marketing 22 (2010) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10003986204